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KMID : 0604520110370010083
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Journal of the Society of Cosmetic Scientists of Korea
2011 Volume.37 No. 1 p.83 ~ p.90
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The Effect of Fragrance on the Quality of Cosmetic Products
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Lim Won-chul
Kim Hae-sung
Han Sang-kil
Lee Geun-Soo
Kang Ki-Choon
Pyo Hyeong-Bae
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Abstract
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Priming refers to the incidental activation of knowledge structures, such as trait concepts and stereotypes, by the current situational context. Many studies have shown that the recent use of a trait construct or stereotype, even in an earlier or unrelated situation, carries over for a time to exert an unintended, passive influence on the interpretation of behavior. Recent researches have shown that attitudes and other affective reaction can be triggered automatically by the mere presence of relevant objects and events. So assuming that behavioral responses to fragrance are also represented mentally, they should also be capable of becoming automatically activated, by the same principles that govern the development of automaticity of other representations. On the basis of this theory, this study examined the effect of fragrance on the quality of cosmetic products.
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KEYWORD
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priming effect, priming, fragrance, cosmetic, stereotype
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